The content you create for your website relays vital information about your business, showcases your story, chronicles your success and demonstrates your subject matter expertise. Engaging an SEO (search engine optimization) strategy, activates keywords on your website to help potential clients and customers find you online.
Implementing an SEO strategy means that users who are searching for certain keywords will hit on your content and discover your website. In a nut shell: SEO keywords pull up your content in response to user searches. This expands your reach and puts your content in front of more users.
The trick is to pepper those keywords throughout your site in a way that sounds comfortable and natural. Then you want to deploy a strategy around where you target your content to rank in the results pulled by search engines, such as Google. There’s big difference, in terms of traffic, between a website that comes up on the first page of Google results and one that comes up on the third page. Angling to position your website high on a search engine’s results, without paying or boosting, is an organic strategy.
Crystal Moreland, Content Specialist with our SEO partner, Connections Marketing, explains: “SEO is the reigning king in the world of online marketing. SEO determines where your online content ranks with other search engines, and it’s necessary to utilize it to ensure your site ranking with Google is high. After all, page one is where the good stuff happens.”
SEO activated content can be a game changer for your social media marketing strategy. Here’s what you need to know about deploying a savvy SEO strategy.
Why SEO?
Engaging an SEO strategy drives traffic to your website via keywords. This represents a powerful capacity to build your audience and engage new and existing clients. SEO strategy is about increasing traffic and visibility.
Google’s SEO Starter Guide explains: “You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content.”
Pursuing an SEO strategy can be a powerful marketing approach. Before you make your web content more visible, however, it helps to audit that content to ensure that it refreshed, refined and pristine.
What’s in a keyword
Moreland explains: “Keywords are the gravy to your mashed potatoes when it comes to writing SEO friendly content. Choosing keywords before writing your content will allow you to write for SEO in a natural, simple way.”
Whether you are revising your web content or launching a blog, you want to incorporate key words in ways that seem authentic. The key words should suit your text, not dominate it. In other words, you don’t want your content to read like an obvious string of key words. Key words are like a marketing device that you’re planting in your content. You don’t want them to stick out as obvious to your readers and damage the credibility of your content.
Working with a professional team can help. They can do the research, and generate the lowdown for you on which key words to use to earn the best results. They can also help you generate content that is sprinkled with these terms.
Social Butterfly partners with Connections Marketing to make Search Engine Optimization and Search Engine Marketing available to our clients. It’s a great way to share your expertise and discover the users who are seeking experts like your business. To learn more, give us a call at 224-650-6722!