Your social media marketing efforts should reflect and reinforce your essence, your brand.

Having a killer social media presence involves more than circulating self-generated content. You also want to show your friends and...

Social media marketing is an affordable, nimble way to demonstrate what your business does and how well you do it.

Hash tagging is a savvy, fun way to get your content noticed, because it puts that content in line with other posts featuring the same...

Please note: there is a new Facebook update that will impact our Social Butterfly clients. The update pertains to how Facebook runs ads....

By now you’re probably getting accustomed to writing “2019,” and you’re starting to feel the vibe that the new year has in store for you...

Social media marketing is all about creating a buzz: telling your story, showcasing your savvy and getting your audience to count on you...

Storytelling moves people. It’s how we learn and how we connect. It builds trust and creates a comfortable space in which to absorb...

Social media marketing is about connecting with your audience. You want your clients, customers and prospects to see your organization as...

It’s simple enough to track the number of readers viewing your newsletters and sharing your tweets, posts and articles. It’s exciting to...

When you’re absorbed in the work of growing your business, it can be difficult to take on the additional project of launching a social...

Social media marketing is all about cultivating relationships with your followers. That’s why it’s social! Updates and posts keep your...

Did you know that there are currently 3.03 billion active social media users worldwide? That’s a tremendous audience! Tapping into those...

Social media is a powerful means for reaching your customers and clients. It can be a challenge, though, to translate this capability...

Newsletters may sound a bit old-fashioned, conjuring up images of brightly colored bulletins hand-delivered to small, targeted audiences....

David Meerman Scott, marketing strategist and best-selling author, explains that when it comes to social media and content marketing, it...